Love him or hate him, Luca Turin is gifted with a biting wit in his writing that makes me cringe and laugh out loud at the same time. I cringe because I’d hate to be the one on the receiving end of one of his critiques. I laugh because it’s just great verbage. The intro to the book tells a lot about what type of writing can be expected in the following pages:
The question that women casually shopping for perfume ask more than any other is this:”What scent drives men wild?” After years of intense research, we know the definitive answer. It is bacon. Now, on to the far more interesting subject of perfume...
He delves into women’s and men’s fragrances; critiquing them alongside one another.
Example from his book where he gives a one star rank &jots a review of the Olsen Twin’s perfume:
Cheap trashy fun with a fruity top and coconut-rum woody drydown, a nice effect that falls apart shortly after application. It’s fine for a tween audience who doesn’t know what “jasmine spice,” the description on the box, would smell like.